Business Model Design

“I believe every company is going to experience a ‘state a’ and a ‘state b’ transition. When I began transforming our culture at Steelcase, we invested with IDEO to understand design thinking and innovate products, applications and services. When we wanted to fully monetize our efforts, I asked Alison Heiser to develop a framework for business model design with our senior leaders. In my earliest conversations with Alison, she challenged assumptions that no one else was talking about, and helped us apply systems thinking to innovate more broadly across our businesses.”

— James P. Hackett, former President and CEO, Ford Motor Company

The AHA Business Model System is a framework for business model design and innovation.  It’s a human-centered design, flowing from questions as opposed to definitions. It also explicitly includes topics, like opportunity space, that are often missing in other business models. Please use it to support your journey to find growth opportunities. It’s a free resource, licensed with Creative Commons to encourage sharing, and I hope that you do.